The Objective
We were tasked with developing the corporate identity of one of Hitachi's activities, which is developing in the field of identification systems (Vascular Pattern Recognition).
Technology
Hitachi's finger vein system scans the veins one's fingers and then match the vein patterns of their respective pre-established templates. Based on the patterns of veins in one's finger or hand, vascular pattern recognition (VPR) provides the ease of use of hand geometry with much improved accuracy, smaller readers and contact less use that is important during COVID-19 era.
Solution
The graphical solution is based on the organic structure of the vein pattern, where the pattern forms a multilevel continuous mesh similar to that formed by scanning. Smooth style with a strong but unobtrusive bias towards organics and biometrics. In the context of this solution, we had developed a typography that combines simplicity and technicality, smoothness of forms with soft angles, recalling the inflections of veins.
Creative & art director: Eugene Kuprienko
Senior designer: Mikhail Chereda
Designer: Angelina Gayazova
Account manager: Alina Kravchuk
